Question 4

For the purpose of this question I will use my bank, Dearborn Federal Credit Union.

1. I use the checking and saving services from the bank. It offers fairly standard rates and do not have any exceptional aspects to them.
2. I would rate the service as excellent.
3. I have very high satisfaction. As other banks were defaulting over the past two years, DFCU has been able to offer a dividend payment to its customers. Further, as a credit union they didn't engage in risky behavior other banks did through the crisis.
4. I believe customer satisfaction is a huge portion. As a credit union, members get to vote on drastic changes affecting the banks service and offerings. As a result, board members usually implement measures that are beneficial to the whole bank community.